who is Sunil Godse

The Story behind
the Sunil Godse

The Engineer Behind the Signal

I am an engineer by training and an entrepreneur by choice. I spent the first half of my career believing that spreadsheets and math were the only way to win in business.

I was wrong.

The 6 Million Dollar Lesson

Early in my career, I helped lead a healthcare company from $1.5 million to $6 million in revenue. We were named the 6th fastest growing company in Canada during that run. I gave the co-founders a blueprint to hit $20 million and then I moved on to my next venture.

Soon after I left, that business fell apart. The leaders stopped trusting the intuitive signals that made us successful and started making decisions based on fear and noise. That experience was my 6 million dollar tuition. It taught me that while logic builds the frame of a business, intuition runs the engine.

$500 Million in Growth

Since then, I have spent over two decades showing other leaders how to avoid that same mistake. I have helped more than 200 entrepreneurs unlock $500 million in growth by teaching them to trust their signals.

I do not teach vague gut feelings. I teach a practical decision system that works for leadership, hiring, marketing, and sales. My goal is to make sure you never have to pay the same expensive tuition that I did.

Why I Do This

I believe that every entrepreneur has a signal for their brand. When you ignore it, you drift. When you follow it, you scale. I am here to help you find that signal and use it to build a business that lasts.

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Entrepreneurs Realigned with Clarity
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Revenue Growth Unlocked with Alignment
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Consistent ROI Earned Through Clear Signals
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Costly Decisions Corrected in 30 Days
Story so far

Sunil’s story so far

Start of the journey
1996

Thrown Into Branding and Trusted My Gut

I had no branding experience, just a struggling restaurant that needed direction. I trusted intuition over theory and aligned the message, experience, and execution in real time. The result was $250K in added revenue in year one and $400K by year two. That’s when I learned intuition is not a feeling. It is a business asset.
Deep research
2004

Obsessed With the Why Behind Trust

Results alone were not enough. I wanted to understand why some decisions built trust while others quietly eroded it. I spent years working with entrepreneurs, analyzing patterns, and studying how intuitive signals form in the brain. The goal was simple. Identify the signals that make brands trusted or ignored.
The time has come
2006

The Birth of Intuitive Branding

I applied this approach inside a struggling $1.5M business, using intuition to drive decisions and business precision to execute. Within a year, the company scaled to $6M. That work became the Intuitive Branding Process, a practical system for reading signals early, correcting drift, and scaling from trust.

Going through the process helped show me an emotional decision I made that was costing me over $350,000 a year!

Manny M.

CEO / Retail Services

I was losing over $200,000 a year because of the embarrassing decisions I made before going through the Intuitive Branding process. It’s embarrassing to even mention it, but thankfully, I have reversed course, saving that amount every year since.

Lisa W.

B2B / Consulting

After going through the process, I found out that one of that one of my managers was stealing over $100,000 a year, with the process showing me how to finally hire someone I trusted which actually made me even MORE money!

Chuck W.

President / Fitness Chain

The Intuitive Branding process had me save over $25,000 a year because it gave me the tools to catch two people stealing from me. This was one of the best investments I have ever made.

Ray F.

CEO / Healthcare Company

I couldn’t believe how bad my marketing was until I went through Sunil’s process. Once my team fixed the strategy and messaging, I tripled the number of customers and had a 20% bump in the average order value on top of that!

Ben N.

President / Consumer Goods Company

The Intuitive Branding process helped me avoid a $425,000 blunder by selling something that I now realize my customers would never buy.

Chris W.

Senior IT Manager

Without this process, I would have never thought to add services to the systems my company was selling. That would have been a $720,000 missed opportunity!

Ron W.

Computer Systems Executive

When I went through the Intuitive Branding process, I was shocked to find out that one of my business areas was losing money every single year. Sunil helped me find a way to remove it while also helping the other two business areas become even MORE profitable. Thank you Sunil!

Ralph B.

Education and Training

After going through this process, I was finally able to fire up my employees who needed this brand refresh to be excited about working for me, with a number of them actually looking to work for someone else. Timing couldn’t have been perfect for me, because with them leaving, my business would have been decimated.

Lucy W.

Business Services

I have been so fortunate to go through Sunil’s process because I now know how good it feels having the right employees working for you, who constantly deliver exceptional customer service that has added over $275,000 a year to the business.

Gordon K.

Hospitality

Given the precise nature of the work I need my employees to go through, I have always had trouble finding really good people. Thankfully, the Intuitive Branding process has helped me find these people, who are REALLY important in delivering a quality product to my customers.

Vernon W.

Manufacturing

My thoughts on the Intuitive Branding process are quite simple: revenues up by over 325,000 a year, $125,000 of bloated expenses gone, profits up 24%. Nothing much better to say than what I have experienced. It boggles my mind why others even hesitate when thinking about going through the process.

Dan G.

Professional Services

f.a.q.

Want to learn more?

Intuitive Branding is a 5-step system that turns your intuition into a reliable decision filter. It helps you avoid costly emotional decisions, correct drift early, and realign your message, team, and execution so everything finally works together again. Most entrepreneurs feel the difference fast. If you’ve been second-guessing lately, this is what solves it.

If things look fine on the outside but feel off on the inside: mis-hires, mixed messaging, team hesitation, or slowing momentum. That’s drift. Drift is expensive and only gets worse with time. Most entrepreneurs notice it months before the numbers reflect it. If you’re feeling that friction, you’re in the right place.

Most programs fix symptoms: messaging, design, tactics. Intuitive Branding fixes the source: decision quality, intuitive signals, trust, and alignment. When those improve, everything else improves faster and cheaper. Entrepreneurs who use this process consistently scale with far less friction. If you’ve tried tactics and they didn’t stick, this is why.

Most entrepreneurs feel clearer within days and see measurable improvements within 30–45 days when they use intuition as their decision filter. This clarity speeds up execution, reduces hesitation, and stops costly mistakes early, often showing up as better revenue, stronger culture, and cleaner operations. If drift has already been building, you’ll feel the shift even faster.

No, and doing a rebrand before fixing alignment can actually make things worse. Intuitive Branding realigns your message, team, and execution first. Once that’s in place, any rebrand becomes quicker, cheaper, and dramatically more effective because it’s built on truth, not guesswork. If you’re unsure whether you need a rebrand, start here first.

Entrepreneurs who are growing but feel friction: stalled sales, inconsistent execution, mis-hires, unclear messaging, or a brand that no longer feels like them. If you’ve ever said, “Something feels off, but I can’t prove it yet,” you’re exactly who this was built for. If you’re sensing drift, this process will give you your clarity back.

Choose the level of support that fits your pace: Essentials, Accelerated, or VIP. And if you want help deciding, you can book a call with my team to see how the Intuitive Branding Process can accelerate your growth and help you avoid costly decisions before they happen. If you want direction, we’ll give you clarity; no pressure, just truth.